There are plenty of reasons why Facebook outwits the rest business advertising platforms such as Google AdWords, LinkedIn, Yelp, Yellow Pages, and even Television and Radio.
When talking about promoting your business to reach your target audience, Facebook’ nature is more promising than anyone, making it number one in the charts. In 2014, Facebook’s ad revenue reached $ 11.49 billion. This was over $10 billion more than Twitter, and almost $ 11 billion more than LinkedIn. In 2015, this number increased to over $ 16 billion for Facebook ad revenue, and it doesn’t just stop there. Similar statistics were taken in 2016 and 2017. 2018 is expected to increase even more. But what makes Facebook advertising such a dominant platform the others such as Twitter, YouTube, LinkedIn, and others?
The auto-play video feature is sort of a new innovation, and it is making the platform skyrocket in ads. Truth be told, there is no better way to get a vital message across other than with a video. People would prefer to watch clips than to read articles of hundreds of words, because the brain retains more pictures than words. People love visuals, and Facebook made it possible for those footages to play without clicks, so when Facebook introduced their premium auto-play video ad, marketers rejoice, eventually. In September of 2015 alone, 5 million small/medium businesses shared videos on Facebook to encourage their advertising efforts. These auto-play videos allow marketers to reach their audience on a platform they know their prospects frequently visit without having to go through another outlet like YouTube.
Facebook also stands out because of the incredible partnership it has with Instagram. Facebook decided to simplify the entire Instagram process for marketers by offering Instagram ads to be built directly through Power Editor. It’s awesome. And since most people who are interested in Instagram ads are also accustomed to Facebook marketing, the process for building these campaigns is already familiar. On top of that, people now have the same audience targeting options for their Instagram ads as they would their Facebook ads.
Facebook also offers detailed market/audience targeting. In fact, the platform recently got really granular with their audience settings. They introduced Detailed Targeting which gives businesses the option to target prospects in a whole new and super niche way.
Detailed Targeting essentially excludes certain traits or demographics from an audience. So if you want to target people who drive a car that’s over $75k but you want to make sure they own the vehicle and aren’t renting it, you can exclude people who are leasing. This is just one of many audiences you can specify with Detailed Targeting. And since there’s nowhere else that marketers can gather so much information about their target audience than on Facebook and there’s nowhere else that actually reaches these people the right way like Facebook advertising does – Detailed Targeting has become an even bigger bonus for businesses. Facebook additionally, also has carousel ads and it a very mobile friendly.
I said earlier that you’d be crazy not to use Facebook ads. Well, you’d be even crazier to not use Facebook remarketing.
Not familiar with remarketing?
Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.
Remarketing is the most powerful way to grow your business. Period.
I’ve seen social remarketing, on average, boost engagement rates by three times and increase conversion rates by two times. Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.
Facebook remains King Social Network. It is the social-media platform of choice for the majority of marketers–and for good reason. It’s never been cheaper to build your brand and create new demand for your products and services.
If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to grow like crazy in 2018.
My name is Andrei Cimbru and I’m the co-founder of Rigas Media, a digital consulting company that loves helping aesthetic physicians and cosmetic clinics thrive in the online world by creating results-based digital marketing systems that provide a measurable ROI on their marketing efforts.