There’s a love-hate relationship always going on between marketers and doctors. And this happens because one critical element of the relationship is missing: fear management. Marketers are focused on lead generation. And that’s a really hard job in itself. Finding new and creative ways to stand out from the crowd when promoting a service, creating effective psychological […]

It’s no secret that online reviews can make or break your business brand. That’s why I’ve decided to put together this guide for aesthetic physicians and cosmetic clinic owners to help understand how to use the power of online reviews to attract new patients and improve your online reputation. I’ve mentioned in a couple of

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